A while back I worked with a new client in New York. In the lobby of its impressive building was a huge plaque with the corporate philosophies of the company’s founder—a man who died 25 years ago.
In every meeting I attended, employees mentioned his name and values at least once. As I learned more about the company, I saw that this beloved man’s influence extended far beyond the grave into the daily activities of the company.
Corporate cultures are a complex amalgamation of executive personalities, external events, and history. Culture affects almost everything—from how managers treat employees to how the company competes in the marketplace. When I talk about social media strategies, the conversation inevitably turns to cultural fit.
Social media is a function of an organization’s personality. Here are five signs your company’s culture may be in the way of your social media efforts:
1. Corporate culture mismatch