5 signs your company’s culture is stifling its social media efforts

Does every department want to help write tweets? Are employees afraid to talk directly to customers? Watch for these signs and others before you jump on the social media bandwagon.

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A while back I worked with a new client in New York. In the lobby of its impressive building was a huge plaque with the corporate philosophies of the company’s founder—a man who died 25 years ago.

In every meeting I attended, employees mentioned his name and values at least once. As I learned more about the company, I saw that this beloved man’s influence extended far beyond the grave into the daily activities of the company.

Corporate cultures are a complex amalgamation of executive personalities, external events, and history. Culture affects almost everything—from how managers treat employees to how the company competes in the marketplace. When I talk about social media strategies, the conversation inevitably turns to cultural fit.

Social media is a function of an organization’s personality. Here are five signs your company’s culture may be in the way of your social media efforts:

1. Corporate culture mismatch

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