Build a community around your organization. Tell your company’s stories. Humanize your brand.
Contrary to popular belief, this is all bad advice.
If you’re staring at your screen incredulously or are about to write an angry comment, hold on a minute.
The book, “Hazardous to Your Social Media Health: 50 Previously Condoned Behaviors We No Longer Recommend,” lists 50 behaviors communicators should stop. Spark shared with us the five he thinks are the most controversial.
Before you come after us with torches and pitchforks, hear him out.
1. Stop focusing on your nonexistent community.
“Very few companies truly have a community,” Spark says. “It’s kind of a misnomer.”