5 technology essentials for PR pros

There are devices and online platforms that can smooth your workday—and your work night and work weekend. Make the most of them.

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Ragan Insider Content

Technology is here is to make our lives better. Here are the five tech essentials that every PR professional should have:

1. A file sharing program

Working in this field, I’m always sending large files back and forth. Many times I find that the files are just too large to send and receive with my email.

Dropbox and Google Drive allow you to share all files at any size through the cloud. As a public relations professional, you often deal with large files such as audio, videos, photos, and graphics. Both tools enable you to transfer or access those types of files with no size limit.

2. A media monitoring and list building tool