Business owners love Twitter more and more each day, but one of the consequences of so many new users is the rest of us have to see the same mistakes over and over.
Every day I notice businesses doing things that anger their customers. Here are five things you should avoid on your business Twitter account.
1. Hashtag everything.
Yes, Mr. New User, hashtags work—in moderation.
If you want to spread buzz about your new coffee shop and #localcoffee is trending, be sure to include that hashtag to get in on the conversation. People will notice and engage your account.
On the other hand, do not turn the entire tweet #into #a #hashtag #party. Not only is it obnoxious, but the posts become impossible to read, which defeats Twitter’s purpose. Only include tags you believe will bring you traction and/or new customers.
2. Use long links.
You’ve got the right idea, business owner who is starting to understand social media. Sharing links you think are interesting is a great way to engage your readers and show them you’re interested in what they like. People may even retweet your post, which will bring you more love around the Web.
But you forgot to do one thing: Shorten that long link! Nobody wants to see this: