Many bemoan the loss of tradition and family time with door-buster sales and holiday marketing gimmicks, but Black Friday is here to stay.
It’s slicing more and more into Thanksgiving Day with each year.
Brand managers will have to choose a strategy carefully. Do you want to stand with stores that send the message, “We care about our employees and time with family”? Or will they succumb to the call of the cash register and shut down for just a few hours like Radio Shack?
Here are five marketing strategies for turkey-fueled sales, including the days following:
1. Black Friday: “Get out of the way, world—that HDTV is yours”