Hello, my name is Anuli and I am 21 years old (or, young, however you want to see it).
Marketers categorize me as a millennial—one of approximately 79 million Americans between the ages of 16 and 34. The purchasing power of millennials is estimated to be $170 billion per year, which makes me someone you want to know.
Even though I am a 21-year-old female with a slight addiction to retail, you need me more than I need you.
You need me to know who you are, buy what you sell, and tell all my friends about it.
If you want to market your brand to my age group, you have get our attention.
You can ask Randy in marketing who has an affinity for the word “dawg” and still thinks it’s cool to “get jiggy with it,” or you can just ask me.
Here are five things to know about marketing to millennials:
1. Quickness is next to godliness.
We like to get things instantly, whether it’s our messages or Ramen noodles. We tend to be early adopters, so if you want to get our attention, you have to do it before we move on to the next thing.
2. Just because you’re on social media doesn’t mean we’ll care about you.