Social Media 5 things to look for in social media analytics Social media ROI is a top concern for many brand’s social media managers. PR and marketing pros can tackle the measurement beast through these five tips. By Beki Winchel@bekiwekiOct. 21, 2014 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.