It is becoming more challenging than ever to secure earned media.
Not only do PR pros outnumber journalists 4-to-1, but journalists are increasingly asked to do more with less. Then, the media is consumed with the latest news from the tumultuous Trump administration.
Even when an issue is noteworthy, communicators face an uphill battle garnering media coverage. While it’s harder than ever to secure media coverage, the desire for media attention is unrelenting.
One way to get your voice in print is through Op-Eds. These essays are guest columns usually between 700 and 800 words. They have one or two bylines and represent opinion—bolstered by provable facts.
If you’re interested in pursuing opinion essays as a strategy to share your message, here are five tips to ensure your column is published:
1. Know the outlet and its audience.