Audiences are overwhelmed with COVID-19 messaging, updates and posts.
Here’s how to stand out from the chaos and offer helpful, tasteful content:
1. Get a pulse check and innovate. “When COVID-19 happened, we created a taskforce to rejigger our planned content to make sure our social media campaigns weren’t tone-deaf,” says Amy Copperman, a senior content manager overseeing editorial and social media at Adobe Spark.
Her team then sent out a survey via email and Facebook Group to see what the Spark community wanted from them. That informed their content strategy.
“We created new content and experiences based on the feedback,” Copperman says. “For example, we’re now doing a new livestreaming show called SparkLive on Tuesdays and Fridays across all our Adobe Spark social channels. We host social media experts and members of our product team. A few weeks ago, we had Brian Fanzo on talking about how to create a cool virtual experience.”