5 tips from IABC’s digital re-launch of its print magazine

The International Association of Business Communicators has taken its longtime publication, Communication World, online and onto tablets. Here are some lessons.

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Thinking of re-launching your print magazine in the age of the iPad?

You’re not alone. Increasingly, in-house and member publications are asking whether mailing dead trees is the way to best way to reach their readership.

The International Association of Business Communicators‘ magazine, Communication World, has ditched its print identity and reinvented itself as a digital monthly. It is seeking to reach its worldwide membership, save money, and create new kinds of content for a savvy digital readership.

The magazine began offering the mobile edition in May, with a cover story on transmedia, the use of multiple media to tell a unified story. The June cover story deals with “how building trust can have a positive impact on your organization’s bottom line.” The new version is optimized for the iPad, but can be viewed on other tablets.

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