5 tips to draw more eyeballs to your content

Tooling content to your maximum advantage requires a time investment, and while this can be costly, it is essential to maintaining a high rank and solid metrics.

Several factors impact the efficacy of content and its performance on your website. If your site is not performing to your expectations, or its rank is starting to slip, now is the time to engage in some quick-fix strategies to create and optimize your content.

Check out these five tips to help you gain the most from your content. While these tips may seem mainstream, people often forget them. But with these economical quick fixes, your blog or website may perform to your expectations once more.

1. Retool headlines.

Some of the most valuable search engine optimization (SEO) real estate on your website rests with the headers and subheads. People may overlook the best article in the world if its title isn’t catchy.

Compelling headers drive traffic. Your readers and website visitors want you to inform and entertain them; they don’t want you to feed them redundant text in a dry way. Write headers that shout “Good information ahead!”