Search the Internet, and you’ll find all sorts of articles on being successful with a SharePoint implementation—from a technical perspective. There are technical challenges, hurdles, and barriers, but they’re not nearly as important to overall success as the approach you take to SharePoint from a communications perspective.
Here are five approaches that will help you find success:
Build content creators, not content.
In organizations of all sizes, the content is actually being created from scratch by corporate communications. Whether the communication happens via email, newsletter, or intranet, the burden is on the shoulders of corporate communicators.
However, with underfunded budgets and increased time pressure, it’s not a scalable model. Though there’s an appropriate need to manage high-impact communications and to monitor the process, it’s time to teach the organization “how to fish” rather than doing all the work for them.