I have suffered through more social media books than you can imagine.
Thanks to 10 years of blogging and writing several marketing books, I’m on the “official” list of book reviewers.
Unfortunately, after reading dozens of hastily published books, I find it hard to recall even a handful that I might recommend. The sadly predictable fact about most of these social media guides is that the longer the page count, the more useless the book.
One of my favorite books hardly anyone would consider a social media guide. It is written by a prolific actor, writer and banjo player who is almost 70 years old—Steve Martin. The book is only 103 pages.
Steve Martin is an unlikely social media guru.
In fact, when he first started using Twitter in 2010, Martin said he approached it much the same way any celebrity might: