5 Twitter tips from The New York Times

A member of the Times’ social media team explains how the news organization uses the social network to connect with followers and enhance its storytelling.

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When an organization has millions of followers, everyone wants to know how it got them. Is there a secret formula the rest of us don’t know about?

Nearly 5 million people started following The New York Times on Twitter in 2013. It currently has more than 10 million followers, which means it must be doing something right.

In a recent article on Nieman Journalism Lab, Michael Roston, a staff editor for social media at The New York Times, shared what worked for the news organization on Twitter in 2013. While we can’t promise the tips will bring your organization millions of new followers, the insights are helpful for organizations of any size.

1. Send tweets more than once.

There is a very good chance that your followers do not see every tweet you post. Perhaps some of your followers don’t go on Twitter during the week, or don’t have time to read tweets that go out on Wednesday afternoons because they’re at work.

Use this as an opportunity to recycle content.

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