5 ways brands can maximize LinkedIn Stories

Follow this guidance to make your profile shine amid a sea of bland content.

Using LinkedIn Stories

LinkedIn members have a new opportunity to make their profiles pop.

The networking platform recently introduced its Instagram-inspired LinkedIn Stories,  which enables users to share news, insights and highlights through photos and videos of up to 20 seconds in duration. Just like Instagram Stories, LinkedIn Stories are viewable for just 24 hours.

Here are some companies that are using LinkedIn Stories in an engaging way.

1. Share your job opportunities.

It’s no secret that LinkedIn is the top professional social networking site. According to Jobvite Recruiter Nation Survey, 87% of recruiters use LinkedIn to search for qualified candidates. It’s also a top stop for professionals and students seeking work. If your company is hiring, consider using Stories to promote your job opportunities.

Hootsuite, a social media management platform, is successfully using LinkedIn Stories for recruiting purposes. The company offers an intro post giving an overview on how to apply. When you swipe to the next post, you see the specific job post. The job post itself is colorful, clear and concise.


2. Post inspiring, uplifting quotes.

Who doesn’t need an extra dose of motivation these days?

The Female Lead, an educational charity, uses its LinkedIn Stories to share inspiring quotes from female leaders.

3. Share upcoming events.

The Canadian Public Relations Society is using LinkedIn Stories to promote its events. This is a smart, easy way to reach more attendees and build buzz.

4. Share helpful tips.

It’s always wise to prioritize content that your audience will find useful.

In a recent post on LinkedIn Stories, Harvard Business Review shared questions to ask yourself when starting a new job.

5. Share snippets from your recent blog.

Promoting your blogs on social media is the best way to build traffic.

The Economist boosts its articles by sharing tantalizing or fascinating bits on LinkedIn Stories.

Samiha Fariha is an account executive at Torchia Communications. Follow Samiha on Twitter or connect with her on LinkedIn.


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