5 ways for brands to build a Twitter following

And remember that sheer numbers mean little if you’re not interacting with your audience.

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That’s great, but unfortunately Twitter isn’t the “Field of Dreams,” and if you build it (or set up an account), followers won’t always come.

Don’t worry. Building an audience does take time, but if you have a strategy in place it doesn’t have to be a hassle.

What does it take to get some love from the Twitter-sphere?

Here are five best practices to build your company’s following:

1. Be consistent, and tweet throughout the day.

On Twitter, 75 million users generate 140 million tweets per day. Ninety-two percent of RTs on Twitter happen within the first hour, as do 97 percent of @mentions responding to a tweet.

The bottom line: There is a lot going on.

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