Most writing about internal communications focuses on how internal communicators should do their jobs, and how they can justify their existence to their employers.
Very little, though, is written about why they chose it as a line of work or, for that matter, a calling.
Consider two factors:
Here are five tips for internal communicators to help you maximize your impact:
1. Ask the best questions.
Two “tricks” yield stronger, less predictable responses.
First, ask for three answers: “What are your three biggest challenges?” or, “What are your three biggest competitive pressures?”
Second, ask the same basic question from different angles: “What are your biggest challenges?” and, “What are your most pressing challenges?”
2. Generate and share insightful data.
Senior leaders love measurement—not just eyeballs and hits—but real numbers that accelerate understanding and conversations. Measure changes in attitudes, and track the extent to which your stakeholders embrace or reject your depictions of proposed changes in your organizations, markets and communities.