Editor’s note: This story is taken from Ragan’s distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses.
Not long ago, MasterCard was trying to boost employee understanding of the company, so it hosted a series of sessions called “In the Know.”
Communicators scheduled one titled “Doughnuts to Dollars” to discuss how the company makes money. The exec they asked to speak was at first reluctant, insisting that everybody knew all about that, says Susan Warner, vice president of worldwide communications.
Not so. Employees packed the session, which offered free doughnuts, and the video was so successful that the company now airs it for all new hires.
In the Ragan Training session “Measure internal communications with three words: Inform, Engage and Demonstrate,” Warner lays out tips for fun and creative communications that provide measurable results.
Here are a few you can try: