5 ways Pinterest can boost traffic to your website

Don’t dismiss Pinterest as just a source of pretty pictures. It can bring you a lot of website visitors if you use it correctly.

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We’re talking about Pinterest, the social bookmark site. The premise is simple: Users browse a seemingly endless pinboard and pin images they like—shoes, cakes, bedrooms, etc.—to their personal boards.

The site, thanks in large part to tablets, is growing rapidly. Pinterest now has more than 4 million active users and has seen site visits increase by 4,000 percent in the last six months.

Businesses are catching on, too. Retailers, museums, magazines, bloggers, and even marketing and PR software providers use Pinterest to drive traffic to their sites and win more customers.

Your business is next! Here are five tips to get started:

1. Pin images from your blog. As soon as you post on your blog, pin your blog post’s image. It will serve as a link from your Pinterest page to your blog, which will drive more traffic to, and generate more interest in, your content.

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