Writing & Editing 5 ways puns can inspire better communications Punning is as old as the alphabet, and it can offer creative options for writers in the business world. By Russell Working@byworkingApril 13, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.