5 ways reporters intimidate PR people

There’s something about that pesky reporter that always gets under your skin. You’ve had trouble putting your finger on it—could it be one of the traits described below?

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My media training clients often tell me they don’t trust reporters because they use “sleazy” tactics to coax information from them.

When I hear that, I ask my clients this question: “Are there ever times you tell your colleagues something behind closed doors that you’d rather not share with the reporter?”

They always say yes.

That’s when I remind them that a reporter’s job is to find out what they’re saying privately. Journalists want to know the things you know but would rather not tell them. It’s not necessarily sleazy. It’s just their job.

Of course, your job as a spokesperson is different. You want to enhance your company’s reputation, sell more products, advocate a point-of-view, or pass a new law. Your goal is to say enough to maintain your credibility, but not so much that you do yourself harm.

Below are five intimidating tactics reporters use to get information out of you—and five ways to defeat their cleverly-laid traps.

1. “I’m on deadline and need an answer now”

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