Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
You think you’ve got a dispersed workforce? Try dealing with thousands of sunburnt, Smokey Bear-hatted outdoor buffs scattered across some of the most remote wildernesses in the United States.
That’s what Suki Baz faced in launching the first-ever internal communications team at the National Park Service, many of whose 24,000 employees work in places without cellphone service.
So how does an internal communicator break through to folks out slogging through Alaska snowdrifts or leading sky-watch lectures in the Utah badlands? Smoke signals? Tom-toms? Carrier pigeons?
Turns out that Park Service employees aren’t so different from the rest of us. In the Ragan Training video, “Practical tips to connect and engage with a dispersed workforce,” Baz offers ideas for communicating with far-flung employees.