5 ways to be a better Facebook community manager

In between scheduling posts and hunting for relevant memes to share, remember there are real people on the other side of your exchanges.

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But you know Facebook community management isn’t a walk in the park. It’s more than posting a few status updates and responding to audience comments. It takes a lot of skills: writing, editing, customer service, some degree of tech savvy and a knack for conversation, among others.

Do you need to take your community management to the next level? Try these tips, straight from the amazing people I’m lucky to have on my team at V3. Here are some of our community managers’ respective keys to success:

Be present

The most important aspect of being a successful community manager is to be present. No matter what anyone says, there’s no autopilot or set-it-and-forget-it mode.

It’s also important to understand the people your audience. Know when they are online and how they use your online information. Are they looking for customer support, industry news or upcoming events and trends? It goes without saying, but use analytics to determine what kinds of posts get the best reaction and when your optimal engagement times are.

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