Would you believe me if I said the boilerplate was one of the most important parts of your press release?
Think about it: You use this chunk of text in every press release you send out.
When you distribute press releases on a regular basis, your boilerplate goes out to hundreds of places all over the Internet. It’s the paragraph that concludes every press release, making a strong statement about what your company does and what makes it different. It’s also the paragraph journalists will refer to and borrow information from when they write about your company.
You have to get the boilerplate right.
Here’s what you can do to write a better boilerplate:
1. Nail down the important facts.
When was your company founded? Where is it located? What does it do? How big is it? What’s the website address?
Make sure your boilerplate includes the most important facts so that if someone reading your press release doesn’t know anything about your company, he can read that statement and get a better idea of who you are.
2. Focus on your strengths.