5 ways to bring your internal PR up to snuff

Without an effective internal PR strategy, your external efforts are doomed. Here’s what to do.

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It seems logical that if you can’t get a grasp on internal PR, external campaigns would be a lot more difficult to execute.

Regardless of the PR environment you operate in, we can all benefit from keeping in mind some internal PR tenets as the foundation of our external efforts.

Here are five tips for strengthening your internal PR strategy to achieve improved results:

1. Hold regularly scheduled PR meetings. Scheduling meetings or portions of meetings focusing solely on public relations helps keep the lines of communication open with you and your frontline staff (usually customer service and sales) on what PR projects are running or are soon to launch.

Bonus tip: Use these departments as internal focus groups to test your new ideas: Briefly brainstorm about resources you may have overlooked, or see if they have any ideas worth pursuing.

2. Internally post new PR materials immediately after they are released. There has been a lot of talk about breaking down silos and improving internal communications, abandoning the old mentality of operating in a vacuum to increase transparency companywide.

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