Here are a few common rallying cries:
“We need to get our employees on social media”
“We need to *activate* our employees socially.”
“We need our employees to tweet this sale.”
While those all sound extremely fun and exciting from an employee perspective (can you sense my sarcasm?), there are a number of creative ways companies could rally the troops when it comes to social media involvement on the company’s behalf.
We just don’t hear about it that often.
What we do hear are ineffective tips like this:
“Get your employees on Twitter! Ask them to retweet all your corporate tweets.”
They’re generally not that helpful because they’re not specific enough.
With that in mind, consider these five creative and specific ideas for companies to consider when they think about “activating” employees from a social media perspective.
Have fun with selfies at company events.
Mock selfies all you want. They’re the most popular form of self-expression on the Internet. Why wouldn’t companies take advantage of that?