Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
In a modern world where the internet is our primary source of information, every organization seeks to improve search engine optimization.
To really reap the benefits of Google-driven traffic, however, start with an ancient Greek aphorism, “Know thyself.”
Then add to that a contemporary variation: “Know thine audience” and “Know thy competitors.”
In a new Ragan Training session, “Online writing’s holy grail: Master the combined art of SEO and writing with voice,” two experts urge organizations to dig deep into their brand identity, their audiences and their competitors to improve SEO.
Erika Taylor Montgomery, founder and CEO of Three Girls Media, joins Emily Sidley, her senior director of marketing and PR, to offer insight on ways to draw more eyeballs to your websites, blogs, social media feeds and other channels.