Strong organizations understand that change is a necessary, inevitable ingredient to remaining competitive. Consumer behaviors are changing at an unprecedented pace, and organizations are being forced to adapt. Businesses today must be nimble and willing to adjust to the fickle fluctuations of the market.
Change might be necessary, but that doesn’t make it easy. You should develop a communication plan to shepherd your staff through turbulent times. When you’re announcing a major brand alteration or evolution, winging it is never a good option. Here’s how to successfully navigate the rocky road of change:
No one likes uncertainty in the workplace. When employees are unsure about their, it distraction and low morale usually result. The more communicative you are, the better you’ll be able to guide employees through any transition.
The earlier you can communicate any sort of upheaval, the easier it will be for everyone to adjust. This might mean starting conversations with team leaders to prepare them for questions following the formal announcement.