5 ways to improve your content writing

Do your homework. Employ smart SEO practices. Start strong. Find your voice—without prattling on incessantly.

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If you’re a content creator, making a few simple changes will help you become the kind of writer whose posts are readable, relatable and shareable.

Here are five things that will make you better at content writing and help your posts shine like a beacon in a sea of words:

1. Studying other writers.

To create solid content, be aware of what other writers are doing. Read widely. Keep a clip file of articles that hook you. The bonus? When you’re short on inspiration, you can browse your clip file to discover topics you’re excited to write about.

Use social media to follow writers whose work informs and entertains you—or subscribe to their email updates. Study their articles analytically; what are they doing that’s so appealing? Is there something about their technique that you could learn from?

Look at how your favorite writers draw you in with their opening sentence and paragraph. Pay attention to what you like about their voice and style. Do they structure their articles in a way that makes them particularly readable? Is there anything unique about their presentation? How do they handle closing paragraphs? Reading and analyzing the work of other writers can give you valuable insights.

2. Researching without overdoing it.

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