Be patient. Yes, that’s a tip in my other article, but it applies here, too. Launching the site won’t likely be a “build-it-and-they-will-come” event. Employees are accustomed to their routines and processes—for example, using email to collaborate on documents. They need time to become comfortable using and navigating the site. Allow for this, and everyone will be happier and more supportive in the long run.
Enlist fans. These are the early adopters, the people who were ready to use the site when it was only a concept. Fans are essential to encouraging use throughout your organization. They already know how to navigate, have figured out workarounds to quirks and appreciate the functionality. Subsequently, they tend to coach others and help your organization through its learning curve-if you let them. Do so. And be sure to recognize them. Fans are priceless.
Make it simple to get RSS feeds. Ask a volunteer with RSS experience to help others set up their feeds for frequently updated content. It’s time well spent because employees learn how easy it is to subscribe. And they get additional tips along the way.