5 ways to land communication gigs

Many companies need PR, marketing, and social media help; these tips and resources will help you find opportunities and stand out from the crowd.

Plenty of communication jobs are out there, but updating your resume on Monster isn’t the only way to reach employers looking for talent. Job-seekers and firms alike can benefit from creative thinking when it comes to projects and job opportunities.

Once you have your portfolio (or about.me page) ready to show off, flex your job-hunting muscles by trying out the ideas below:

1. Use Public Relations Society of America’s online resources. PRSA has a database of jobs for communication professionals that can be searched according to industry, a firm’s organizational structure, your career level, and more.

Pros can search listings within a certain area, but many PRSA chapters also have a job database with opportunities in their respective regions.

Additional resources such as members-only directories, podcasts, webinars, and online discussion forums are available for both PR pros and firms to glean additional knowledge while connecting peers.

2. Attend an online job fair. Career fairs are a great opportunity to talk to recruiters from companies you’ve dreamed of working for. You don’t have to leave your home to attend one, either. Organizations such as CareerBuilder, Mashable, and Women for Hire hold online job fairs throughout the year, as do many individual companies.

Mashable’s Online Career Expos feature companies with openings in social media, PR, marketing, and digital media, as well as other tech-focused opportunities. Past expo employers have included Hubspot, Yelp, Edelman, and About.com.

3. Use LinkedIn to connect with potential employers and contacts. LinkedIn is the top professional social network, with more than 300 million members, many of whom are either offering or know of PR, social media, and marketing opportunities.

LinkedIn users can use the platform’s job feature, which matches available positions with the skills listed on their LinkedIn profiles. You can get daily or weekly emails with updates, and LinkedIn recently announced a job search app for users to check openings while on the go.

4. Search and network on Twitter. Many companies, full-time recruiters, and individuals tweet about job openings as well as freelance opportunities.

Keyword, key phrase, and hashtag searches can help you find a variety of communication positions, along with guest blog posting and speaking opportunities, which might help you land additional gigs.

You can also join Twitter chats to connect with other industry pros and brands. Although a particular position might not be listed, tweeting with a brand manager and building a relationship could open the door for future opportunities.

5. Join freelance sites. Many individuals and businesses turn to freelancers for specific tasks, and a freelance job done well could open up an opportunity for regular contract work or even a job within the company or firm.

Odesk, PeoplePerHour and Elance have many PR, marketing, and social media project listings. You can use these sites to send proposals, share your profile and portfolio, or talk with potential clients to find out what they need.

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