In fact, you can involve your entire company, including the secretary and everyone in the mail room. It just takes a little ingenuity and employees who are willing to help out.
I say “willing” because you don’t want to make your PR efforts mandatory. While everyone at your company may be dedicated to the cause, some just don’t like talking to people or going outside. That being said, I will try to include something for everybody.
1. Charity events
One of the best ways to instill confidence in your customers of your company’s goodwill is through charitable acts. But don’t just donate money and be done with it. Any company can do that, and the public will see through it as disingenuous.
Instead, get out there and make your employees’ faces known. Involving your employees in a company event creates instant public spokespeople for your business, and it makes everyone feel good. The more people see you and your employees doing good, the more likely they’ll come visit you at your store.
2. Local events
Instead of focusing on charity work, you can also organize or participate in a local event. This can include parades, holidays or something made up. Throw a picnic party for the company but invite the public to come along.