In fact, you can involve your entire company, including the secretary and everyone in the mail room. It just takes a little ingenuity and employees who are willing to help out.
I say “willing” because you don’t want to make your PR efforts mandatory. While everyone at your company may be dedicated to the cause, some just don’t like talking to people or going outside. That being said, I will try to include something for everybody.
1. Charity events
One of the best ways to instill confidence in your customers of your company’s goodwill is through charitable acts. But don’t just donate money and be done with it. Any company can do that, and the public will see through it as disingenuous.
Instead, get out there and make your employees’ faces known. Involving your employees in a company event creates instant public spokespeople for your business, and it makes everyone feel good. The more people see you and your employees doing good, the more likely they’ll come visit you at your store.
2. Local events
Instead of focusing on charity work, you can also organize or participate in a local event. This can include parades, holidays or something made up. Throw a picnic party for the company but invite the public to come along.
Having fun and unwinding once in a while is a good thing, but you can also show your customers how dedicated your employees are while at the event. Let everyone have a drink or two—probably not three, though—and make some friends in the community.
3. Include them on your website
This may not work if you have hundreds of employees, but small businesses with a limited number of workers should set up employee profiles on the company website. It’s a simple way to show how hands-on your employees are when it comes to the company. Not only are they dedicated workers, they care enough to show their faces and share personal stories.
4. Social networking
This one might end up being a little dangerous, considering the possibility of slip-ups. However, consider setting up social media profiles for your individual workers like you set up the website profiles listed above. Make sure employees stick to business matters, of course, but injecting a little personality into your business will show customers that your employees enjoy working at the company so much they want to tweet and post about it to the public.
5. Word of mouth
Word of mouth doesn’t just work with customers—it also works with your employees. Keep them happy, and they’ll gladly tell everyone they meet about your product or service.
Offer rewards and incentives to motive them to work hard and be productive. Random goodies are always a plus. One place I worked used to give out chances to win a $100 gift card every month with a giant bubble gum machine. It was silly, but we all looked forward to it, and not just because of the prize. It was fun, and it made us talk about the company.
How have you involved your employees in PR efforts?