Press releases aren’t dead. You just have to know how to use them.
If you’re only sending them out to reporters, or only posting them to your website, you’re not using your press releases to their full potential. There’s no rule that restricts you to only using a press release in one way, so why not get everything you can out of them?
Here are five ways you can wring every drop of value out of your newest press release.
1. Issue the press release using a wire service. This gets the news out there to benefit search engine optimization and, who knows, a reporter may even happen across it.