5 ways to persuade the boss your brand should be on social media

Do you have a hard time persuading your boss that your company needs to be on the social Web?

I know there are still many naysayers out there who don’t understand why they need a social media presence. Here are five reasons that should convince even the strongest hold-out to get on board:

1. Social media impacts search.

What percent of your business starts with a search on Google?

For many businesses it may be as high as 90 percent. If any of your business comes through search or your website, social media is inextricably linked to your future success.

One of the most important and significant changes search engines have made to deliver meaningful and personal results is to incorporate social media results in the validation process for content. Social validation and authorship are guiding more search results.

To be part of this, you need to create and ignite content. Establishing authority on the Web through your social media content will dramatically help you improve your organization’s search ranking over time. Almost every business can benefit from that.

2. Your customers are on Facebook.

A common question I receive in my classes and workshops is, “What will be the next Facebook?”