Internal 5 ways Zappos fosters a culture of storytelling Employees are much more likely to tell a company’s story when there’s a strong company culture. Here are a few ways to create that environment. By Beki Winchel@bekiwekiMarch 3, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.