50 ways to make your company’s blog rock

Creating a rock-star blog is easier than you might think. Apply a few of these tips and watch your blog sing.

It’s interesting to go back and look at both what I read two years ago and where I my got blogging ideas.

I shamelessly stole this post idea from Jeff Bullas‘ “30 tips to make your company’s blog rock.”

I’m not sure I would change anything, but we could probably create a list of more than 50 ideas after an additional two years of blogging.

Here are 50 tips to make your company’s blog rock:

1. Ask your readers what they want you to write about.

2. Let your readers pimp their own blogs in your comment section.

3. Ask questions.

4. Create contests.

5. Install the search engine optimization (SEO) “All-in-One” pack on your WordPress blog.

6. Use StumbleUpon and AllTop to increase your readership.

7. Republish your blog posts on Associated Content. (It helps with readership, and news outlets will republish your content on their sites.)

8. Comment on other blogs and news articles to show your thinking/expertise, but also link people back to your blog.

9. When you use Twitter to promote your blog post, make sure you tweet about it more than once a day.

10. Subscribe to SmartBrief newsletters, RSS feeds and Google Alerts to find ideas for new content.

11. Post and link your content to Diigo or other bookmarking sites.

12. Comment on industry news.

13. Comment on industry trends, where they’re going, and emerging trends.

14. Provide solutions for your customers’ problems.

15. Write case studies about a client’s successful project.

16. Highlight how not to do things. Attack ideas, not people.

17. Interview a successful client for a video blog post. This is a powerful way to provide authentic evidence of you and your client’s authority and credibility.

18. Write articles for the different types of customers relevant to each of your vertical markets.

19. Brainstorm blog post topics with colleagues and management, and create a list for future reference and planning.

20. Subscribe to the top blogs in your industry—both company and personal blogs—for ideas.

21. Look through your latest news releases for ideas.

22. Enlist your colleagues to write about topics in your industry they are passionate about.

23. Develop a series of how-to blog posts.

24. Turn the how-to blog posts into short videos.

25. When you have a great idea, go straight to your “Add new” button and write the headline. Save it as a draft, or write it down before you forget it.

26. Include an iconic image at the start of the blog to catch readers’ eyes.

27. Place PowerPoint presentations on your blog by embedding links from Slideshare.

28. Run polls and surveys on your blog.

29. Create great headlines that catch people’s attention and make them want to read the articles.

30. Add credibility banners such as how many subscribers you have, the number of hits, blog grade, and any awards.

31. Provide sharing buttons. (Please do this. There is nothing more annoying than wanting to share content, but having to work to do it.)

32. Implement “subscribe” buttons via RSS and email.

33. Write in bite-size chunks, and use bullet points so readers can quickly and easily consume.

34. Break up large blocks of text with iconic and interesting images.

35. Highlight points in your post with screen shots. Take them with software such as Snagit.

36. Be yourself, even if it’s a company blog. People want authenticity.

37. Optimize your blog for search.

38. Promote and distribute your posts on other social media platforms such as Facebook, Twitter, Google+, Pinterest and LinkedIn.

39. Make the blog easy to find on your company’s Web page. Use a large banner or button.

40. Have fun, mix up the types of posts, and occasionally add some humor.

41. When people write comments, take time to email them directly and thank them for the comments. If they ask a question, answer it. You’ll find this will create a wow factor and spread the word about your blog.

42. Comment appropriately on blogs ranked by Google on the major keyword or phrase you are trying to optimize for SEO. This will create a link back to your site. Linking is key to increase your rank with search engines.

43. Write a blog post that lists some important bloggers in your industry (such as the top five), and point out how they make their blogs successful. You might find they return the love!

44. Interlink to other posts from your blog when you write a post. Especially link to those that are relevant and have been successful.

45. Outsource content development for sections of your blog that are appropriate, such resource sections.

46. Update an original post that provides more value to your readers.

47. Include and promote readers’ comments on your blog.

48. Try a guest blogger or two. This could add credibility to your site, especially if the person is influential in his or her space.

49. Make sure the labels/words in your photos’ meta tags are what you want them to be. Search engines can’t “read” photos, only the labels/meta tags.

50. Use video to engage different audiences.

What makes your blog kick butt?

Gini Dietrich is founder and CEO of Arment Dietrich, Inc. A version of this article ran on Spin Sucks.

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