There’s more to writing a press release than you might think.
Not only is there a format to follow (headline, summary, date, content, section about the company), but a set of standard procedures to adhere to—AP Style.
Read on to learn how to make sure your press releases follow commonly-held stylistic procedures.
What is AP Style?
The Associated Press (AP) has set various regulations for news publications to follow. While they aren’t the only rules out there, they are the most commonly used.
The Associated Press has also set standards for press releases:
1. Set your objective in the introduction. Set your goal at the beginning of the release. If a journalist reads the first line or two of your release and doesn’t find the objective, he’ll toss your release and move on to the next one.