6 communication lessons from Giphy’s ‘Year in Review’

Top GIFs racked up hundreds of millions of views, showcasing trending topics, breakthrough strategies and shifting behaviors to prepare for in 2021.

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Comms lessons from Giphy's year in review

As we look forward to 2021, we can take many lessons and insights from this unprecedented year.

Giphy recently published its 2020 Year in Review, which showcased the top content creators and channels on the platform, as well as the 25 most-viewed GIFs.

Consider these takeaways that can help inform your strategies in the months to come:

1. More than ever, people are looking for hope.

 Red & Howling’s GIF thanking frontline workers during COVID-19 topped the list with more than one billion views:


YouTube’s simple message to spread positivity grabbed more than 402 million views:


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