Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training. The site contains hundreds of hours of case studies, video presentations and interactive courses.
When you talk about a content-producing machine, there aren’t many with the storytelling power of Gannett’s USA Today Network.
Yet the company’s corporate messaging team didn’t always have a unified content strategy, says Amber Allman, vice president of corporate communications at the multiplatform news media giant.
In a new video, she describes the transformation and offers tips in her talk, “How outstanding content can help reinvent your brand, change your culture and more,”
“Be your own reporter,” she says.
The company was the first to do storytelling in virtual reality, with a story on the Blue Angels—the Navy’s flight demonstration squadron. (Mark Zuckerberg posted it on Facebook.)