6 Halloween costumes inspired by PR crises

Communications nightmares were plentiful this year. We’ve conjured a half-dozen ideas about how to use them as fodder for a last-minute outfit to celebrate the frightful festivities.

If you’re looking for Halloween-costume inspiration, look no further than PR calamities.

Crises such as a terrible marketing idea that evokes consumer backlash or a data breach that affects millions of consumers are enough to give any communicator a fright. Today, you can use that to your advantage and send your PR co-workers fleeing in horror.

Consider donning one of these costumes, inspired by several of the year’s top PR headaches:

1. Pepsi’s Kendall Jenner ad

Pepsi suffered widespread backlash for its marketing messages that depicted Jenner handing a riot cop a can of the cola, to the cheers of protestors.

To add insult to injury, the ad debuted on the anniversary of the death of Martin Luther King Jr.

Forbes reported:

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