LinkedIn Company Pages are a great way to brand your business and to share key content, information and updates with targeted audiences.
All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page. When you post great content, your followers engage with the updates and share it with their networks, which amplifies your reach and expands your following. People who follow your Company Page tend to be sticky, too. Statistics have shown that 64 percent of followers will follow your company for the long haul.
However, most companies fail to take advantage of Company Pages’ value. Below are six tips to unleash your Company Page’s potential and make it more attractive and useful.
What do I know about company pages?