6 killer reasons for selling social media to executives

Nearly every big and medium-size corporate intranet is using social media.

Though most deployments are minimal and usually not done with much planning, it’s no surprise that most executives still need to be sold on the value of social media on the intranet.

If that sounds like your boss, use these six reasons to help change their mind:

1. Sales. Improving Web content, Google search engine rankings, and customer “buzz” leads to sales. Do the same for your intranet—enhance the content and tools—and employees can better sell customers.

2. Customer service. Wikis and blogs reduce customer service calls.