6 questions to determine whether your story is newsworthy

Your answers will either keep your pitch from landing in the trash or send it straight there.

Let’s revisit the inverted pyramid style of writing news. I’m dating myself here, but these six rudimentary questions will help determine if you have a remarkable story to share.

Before you write your pitch or press release, ask yourself:

1. Who gives a crap? If you can answer this question, your response belongs in the headline or subject line.

Hint: Relatives and paid employees don’t count.

2. What makes my story outshine the other 372 that crossed a reporter’s or blogger’s desk today?

Hint: Pitch purple snowflakes.

3. Where would my story fit in this reporter’s world?

Hint: Relevance rules.

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