Let’s revisit the inverted pyramid style of writing news. I’m dating myself here, but these six rudimentary questions will help determine if you have a remarkable story to share.
Before you write your pitch or press release, ask yourself:
1. Who gives a crap? If you can answer this question, your response belongs in the headline or subject line.
Hint: Relatives and paid employees don’t count.
2. What makes my story outshine the other 372 that crossed a reporter’s or blogger’s desk today?
Hint: Pitch purple snowflakes.
3. Where would my story fit in this reporter’s world?
Hint: Relevance rules.