6 questions to determine whether your story is newsworthy

Your answers will either keep your pitch from landing in the trash or send it straight there.

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Ragan Insider Content

Let’s revisit the inverted pyramid style of writing news. I’m dating myself here, but these six rudimentary questions will help determine if you have a remarkable story to share.

Before you write your pitch or press release, ask yourself:

1. Who gives a crap? If you can answer this question, your response belongs in the headline or subject line.

Hint: Relatives and paid employees don’t count.

2. What makes my story outshine the other 372 that crossed a reporter’s or blogger’s desk today?

Hint: Pitch purple snowflakes.

3. Where would my story fit in this reporter’s world?

Hint: Relevance rules.

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