Storytelling is a hot topic in the communications industry these days. Stories connect people to each other and to their organizations. They humanize giant corporations and make brands relatable to customers.
But while stories can work magic for corporate communicators, writing a good story isn’t easy. If you’ve ever stared helplessly at a blank Word document, you know what I’m talking about. It’s frustrating when you know what you want to say, but you can’t seem to conjure the right words.
Thankfully, there are resources that can make the process a little easier. Give these a try:
1. “Story” by Robert McKee