Billy Joel doesn’t manage his Twitter or Facebook page. His online team does. However, there are a few things the 65-year-old, six-time Grammy winner can teach about social media.
Joel’s songs and public persona offer a good example for social media manners. If the Piano Man’s music has you “feeling all right,” you can put your social media fans in the “mood for a melody” by following some of these simple tips.
1. Be humble. Nobody likes the friend who is always bragging on their Facebook page. A “big shot,” if you will. And nobody likes an organization that is arrogant. Be humble. Be honest. Be funny.
Billy Joel has said, “I’m just this shlubby guy who plays the piano.” He has also said, “I don’t walk around thinking like a rock star. I’m just this shmegdorf walking around and somebody confronts me and goes, ‘Billy Joel!’ And I’m like: Right, I’m that guy.”
2. Feature others. If your business is a restaurant, feature your customers on social media. If you do social media for a sports team, shine the spotlight on your fans. If you work for a business-to-business company, tell your clients’ stories. It’s not all about you. Feature others.