As a communications professional, every week I run into someone who asks a question about social media that begs the rhetorical, “Why don’t they get it?”
Social media is not that complicated. Really.
Sure it’s dynamic, different and constantly evolving, but a basic comprehension—how to use it for personal and business purposes and why it’s important—should not be so difficult.
If you or someone you know has ever said, “I don’t get Twitter,” “What is the pound sign for?” or my favorite, “Everyone can see my photos on Facebook?” just send them to this post.
Here are some helpful suggestions for accelerated social media proficiency:
1. You must experience social media.
In order to “get” social media, you need to use it.
I recently attended a networking event on social media, and stalked the presenter online before the event. The presenter did not have an active Twitter feed—dormant for more than two years!—and it reflected in her very brief speech about the site.