6 surefire ways to become an expert in any industry

As a PR pro, you juggle clients from all types of industries. Use this proven system to stay on top of each one.

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No doubt you know what I’m talking about. You work at a marketing or PR agency, or as a consultant, and a new client or project comes along. And there you go, jumping in with both feet. As you probably also know, that process is typically trial-by-fire.

I’m less interested in getting burned than quickly mapping a route to make myself an expert in a new industry and getting ahead of the game.

I’ve built up an arsenal of tools and tricks to not only to learn about industries, but keep up with the latest trends. Even if you know nothing about, say, Quinceanera fiesta dresses or pneumatic tuggers, you can successfully promote, market, and create content about them with the right knowledge.

If you’re in the same boat, read on. I bet one of these ideas will help you to quickly and easily get a grasp on virtually any industry or subject matter.

1. Alltop: Use this as a starting point.

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