It’s one thing to try to attract and retain customers, but have you ever thought about the importance of employee retention and how your workers relate to your marketing efforts?
With the help of some amazing platforms, organizations are amplifying their recruiting, retention and engagement efforts.
A more inspired workforce leads to increased employee retention, better morale, enhanced productivity, and heightened customer satisfaction, improving bottom line results.
Overall, the components of the employee engagement platforms below are very similar. Each includes an incentive or rewards program, real-time feedback and analytics on progress. Determining what will work best for your company depends on how many employees will be using the platform and what the long-term company goals are.
Employees are your most vital marketing tool, and internal engagement isn’t just the responsibility of HR; it’s essential for marketing success.
1. Spur employee engagement with HighGround.
HighGround is a mobile-friendly platform that focuses on peer-to-peer and top-down recognition in real time. Surveys, benchmarking and polling gather feedback from the entire organization more quickly, creating a more collaborative environment and helping employees to set and track quarterly goals that align with company goals.
This goal-setting process is transparent throughout the organization to get and keep everyone on the same page. It easily integrates with other business systems, so users won’t have to adjust their workflow.
2. Develop a culture of employee sharing and social media activity with PostBeyond.
PostBeyond is a user-friendly platform where your employees can log in and locate pre-approved articles to share.
Administrators create and manage the content they want users to share, and they can even assign that content to be shared within specific groups, such as industry-related articles, blog posts, pictures from company events and newly created content pieces.
Once these articles are pulled together, internal employees can log in and, with just one click, review the preapproved streams of content for quick and easy sharing on social media.
After the content is shared, PostBeyond offers the ability to track reach, clicks, shares and more. There is a leaderboard that shows top performers and encourages engagement by making actionable results visible. The leaderboard displays which users are most active, who is generating results for your company and what content type is most effective. As with many social media tools, users can post instantly or schedule content for later.
3. Encourage employee feedback with WooBoard.
WooBoard combines social interaction, internal conversation and an incentive system called the Reward Store. As employees interact they gain points, which they can cash in for popular gift cards. Who wouldn’t love that?
Another feature focuses on reports and analytics that provide insights on engagement and culture adoption, while keeping tabs on internal talent.
4-5. Motivate and strengthen company culture with Pomello and TINYpulse.
Pomello focuses on determining what motivates employees. Its frequent surveys help you understand and identify engagement trouble spots. The analytics outline areas to improve employee experience, detailing job satisfaction and pinpointing gaps between personal and team values. The graphs help you see whether job candidates will fit the current team culture.
TINYpulse is primarily an employee feedback system. It provides a mixture of management surveys and “cheers” authored by colleagues to encourage frequent communication.
Each week management can send out questions asking employees to rate items or respond with their opinion. Responses can be anonymously sent to management, allowing employees to provide honest feedback about problems and preventing a buildup of frustrations.
The “cheers” aspect lets employees recognize a job well done or improvement of key skills. This peer-to-peer recognition can be more powerful than management recognition.
6. Encourage and facilitate mentorships with Everwise.
Everwise is software that identifies a mentor who fits a particular employee’s traits and aspirations. Content is curated around the employee’s focus areas. Interactive goal setting guides employees to prioritize areas for improvement. These elements contribute to a well-rounded career development program.
Do I need technology to engage my employees?
Selecting an employee engagement platform is no easy feat, but if you have more than 50 employees, it’s worth the investment. When a business grows beyond a few team members, it’s easy to lose sight of what employees experience every day. From a marketing perspective, that hurts the organization’s brand, because it decreases employees’ willingness to promote it.
By showing your employees that their voices are heard, you’re helping to turn them into advocates. Technology platforms are one important way for larger organizations to do this. However, only a true shift in culture will generate and increase natural engagement. Improvement on internal efforts produces better overall external results, better qualified leads and stronger talent that will improve productivity within your organization.
A version of this article originally appeared on the Weidert Group blog.