There is a way for your business to show a little personality and be funny on social media.
Granted, well-known businesses have bombed with jokes, but overall, posting a joke will have customers laughing and garner new fans.
To be successful at humorous posts, keep the vibe natural and low key. Let’s go through some other ideas for how to inject humor into posts.
1. Everyday funny
This is an easy way to make a lighthearted joke or pun. Take a look at what you do or sell every day and ask yourself what’s funny about it. Let’s say you run an accounting firm. You could post on the well-known meme with “Keep Calm and Carry On Reconciling.” Or you could post a photo of a mother and baby that reads, “I love you, my little tax credit.”
Jump on the bandwagon. Viral videos are a great way to connect with your followers and fans. If you connect it to your business in a joke, even better.
3. Would your mom find it funny?
Keep your jokes clean and family friendly. Don’t post jokes on politics, race, gender, religion or any other no-no topic. Remember that your posts represent your organization to the world.
4. Make fun of yourself
Your business is serious, but that doesn’t mean you can’t poke a little fun at your work. If you run a plant nursery or a landscaping business, you might write, “We are so excited about spring, we wet our plants!”
5. Create a video
Animation is a great way to create promotional videos that you share with your customers. For example, a plumbing company can create a video about little Timmy’s adventures in flushing his trucks down the toilet. This could be funny, lighthearted and a relatable experience for parents.
If your company has data it wants to share, an infographic might be your best bet. They deliver a lot of information in a small space and they can be funny with great images and text. More people will read data delivered with a joke.
Remember to review and test a joke on a small audience before publishing it to the world. It isn’t a one-size-fits-all thing, and some people might not appreciate a certain kind of humor. You’ll know it’s working when the comments and likes start pouring in.
Using humor is a risk, but a calculated one. Isn’t that what running a business is all about?
How do you use humor in your social media posts, Ragan.com readers?
Mickie Kennedy is the founder of eReleases. A version of this article originally appeared on the PR Fuel blog.