6 ways the Gates foundation ignited its employee ambassadorship program

How did the Bill & Melinda Gates Foundation turn its staffers into advocates? Provide training. Offer content to share on social media. Segment the internal audience.

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Editor’s note: This story is taken from Ragan Communications’ distance-learning portal Ragan Training . The site contains hundreds of hours of case studies, video presentations and interactive courses.

In theory, inspiring an army of employee ambassadors shouldn’t be that hard.

After all, who’s more involved in an organization and dependent on its success than those on its payroll?

The trouble is, it is often hard to get your people to advocate for you. The secret lies in providing employees with the tools, training and information they require, says Rodney Jordan, director of employee and community engagement at the Bill & Melinda Gates Foundation.

In a Ragan Training video, “Employee communications: An underused, powerful source of business results,” Jordan answers the question, “How do you empower people to really represent your organization outside of its walls?”

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